On June 6th the internet went crazy after Urban Decay announced their newest eyeshadow palette. The Naked Heat pallets focuses on more orange, red and burgundy shades that have been quite popular this year.
The packaging is the iconic naked palette look, rectangular container with a single row of rectangular shaped eyeshadows. As always the shadows are positioned so that the highlight, transition and everyday shades are on the left while the more intense, nighttime shades are on the right. The container looks to be of the same material as the Naked Smokey palette. From the pictures, it looks to be a bronze/orange shade with gold writing on the top. There is also a mirror on the inside and a brush, which is standard for the Naked palettes.
The shades in this palette range from terra-cotta to burgundies to some orangey shimmers. Honestly, nothing about this palette screams new to me. It looks like the shadows we’ve seen before in the Anastasia Beverly Hills modern renaissance and the Huda Beauty palette. It seems like they are just jumping on this fall, vampy eyeshadow trend. There isn’t anything in the palette we haven’t seen before, which is really disappointing. The only shadow that stands out is the matte plum shade on the right side of the palette, but I’ve seen purple shadows before. It still doesn’t scream “$54” to me. Hopefully the shades are extremely pigmented, buttery and blendable since this palette already has so much competition.
Honestly, I think it may be a complete flop compared to the ABH modern renaissance palette. Those shadows are so smooth, pigmented, blendable and buttery that they have the beauty world going crazy. In fact, the modern renaissance palette is the one I’ve seen recommended the most online. The Naked Heat is going to have an incredible formula to stand up to its competitor.
My final thoughts:
Overall, I’m going to have to swatch this palette before I purchase it. There’s a really high chance I won’t pick it up unless the formula is something special. I’ve seen these colors before and don’t need to spend $54 on something I already have.
Will you be picking this up? Do you like the shades?
The Naked Heat Palette is available for pre-sale June 12th and online June 30th.